• Virgin Australia has unveiled its brand-new Business Class menu alongside 12 new additions to the airline’s Economy Class buy onboard menu, marking one of the biggest investments in its onboard food and beverage menu in five years.
• Highlights of the new Business Class menu include a range of modern dishes inspired by Japanese, Indian, Mexican, Italian and western cuisine, providing a variety for different tastes.
• Curated and taste tested by Virgin Australia Cabin Crew and Velocity Frequent Flyer members, the new menu is now available on all Virgin Australia-operated domestic and international flights*.
• Virgin Australia has also revealed the most popular onboard snack, with the flying-favourite cheese and crackers taking out the top spot with more than 50,000 packets served each month (2024 year to date average).
• As part of Virgin Australia’s $300+ million digital investment, the airline has also introduced digital wallets, including Apple Pay and Google Pay, allowing customers to conveniently pay for menu items on their mobile device mid-flight.
• Today’s new menu announcement forms part of Virgin Australia’s continued investment in the customer experience, following a series of new innovations including its Australian airline-first baggage tracking technology and self-service disrupt management tool, Rapid Rebook.

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Tuesday 4 June 2024: Virgin Australia has revealed a new onboard food and beverage offering, including a refreshed Business Class menu and 12 additions to the airline’s Economy buy onboard menu, marking one of the biggest investments in its menu offering in five years.

The new Business Class menu, which has been carefully curated and taste tested by the airline’s Cabin Crew and some of Velocity Frequent Flyer’s most travelled members, is available from today*.

Made from locally sourced Australian produce, the menu features popular dishes from a host of global origins, including modern Japanese, Indian, Mexican, Italian and western dishes, ensuring there is a range of options to suit varying tastes.

All menu selections in Business Class will have vegetarian options, including some vegan and low gluten dishes, with the Economy menu featuring 15 vegetarian and vegan options, as well as three gluten-free choices. Guests of Virgin Australia’s extra leg room seats, Economy X, will also have access to the airline’s new buy onboard Economy menu.

Virgin Australia’s new Business Class menu highlights:

• Corn fritters with goat cheese and capsicum relish
• Cheese and chive crumpet with bacon, scrambled eggs and beans
• Pumpkin gnocchi, creamy pesto with optional chorizo
• Soba noodle salad with chicken and teriyaki dressing
• Cheese tortellini Caesar salad with optional prosciutto
• Sweet pork belly with rice and vegetables
• Goat cheese with apricot and sumac amuse bouche
• Mango coconut cake
• White chocolate and macadamia cake

Economy menu offers more choice than ever

Virgin Australia has also unveiled its biggest selection yet of new Economy buy onboard menu items, providing greater variety, as well as a selection of value items for flyers wanting to snack mid-flight.

Featuring among the new menu items is the introduction of artisan mature-aged cheese and crackers, with Virgin Australia revealing that more than 50,000 packets of cheese and crackers are sold each month (2024 year to date average), making it the most popular menu item purchased on Virgin Australia flights.

More substantial items available for purchase include ham and cheese sourdough toasties, chicken and sun-dried tomato pesto wraps, and chicken salad sourdough sandwiches. For those with a sweet tooth, the airline has also added Pascall Jet Plane lollies to the menu.

Economy Class customers on longer routes to and from Perth or on select international flights will also be able to indulge in hot dishes, including pesto pasta and Penang chicken curry, curated by The St. Food Co.

As part of the Economy experience, guests will continue to receive complimentary tea, coffee and water. Virgin Australia has also introduced a new Grinders coffee blend and a new range of tea from Australian-owned, organic and fair-trade tea brand, Love Tea.

Digital wallet payments now available sky-high

Virgin Australia has also made it easier for customers to purchase from the Economy menu, with the convenient introduction of digital wallet payments including Apple Pay and Google Pay, meaning physical bank cards are no longer needed when purchasing food and beverage onboard.

The tech enhancement is part of Virgin Australia’s $300 million digital investment which has seen the airline introduce an Australian-first baggage tracking tool across domestic and international flights, Rapid Rebook, app upgrades and digital personalisation.

Commentary

Virgin Australia Chief Customer and Digital Officer, Paul Jones said customers will have more choice next time they fly with Virgin Australia as part of a significant investment in the onboard experience. 

“We are proud to continue evolving our food and beverage offering and today’s announcement represents one of the biggest investments in our onboard menu in the last five years, which is a testament to our focus on making the Virgin Australia travel journey wonderful,“ said Mr Jones.

“We have also made it easier than ever for guests to pay for their inflight food and beverage when seated in Economy thanks to the introduction of digital wallets and Apple Pay which aligns to the world’s changing banking needs and our customer’s preference to pay using smart phone technology.

“Today’s announcement follows recent customer experience investments, including the roll-out of our industry-first baggage tracking technology, a $110 million fleet-wide upgrade and more,” he said.

ENDS

NOTES TO EDITOR

*Guests are offered varying menu choices based on route, time of day, availability and duration of flight.

^Economy Class complimentary service

• Tea and coffee are available on most flights over 55 minutes.
• Hot drinks may not be served in the event of turbulence. 
• Food and beverage offering on flights operated by partner airlines may differ.

Virgin Australia Business Class menu

Breakfast menu items available on a rotating basis

• Carrot and walnut slice
• Yoghurt with apple and cranberry granola
• Chia and coconut pudding with mixed berries, kiwi fruit and rhubarb
• Frittata with salsa and mint yoghurt
• Frittata with bacon and potato, bean ragout and relish
• Corn fritters with crumbled goat cheese and capsicum relish
• Apple Lumberjack
• Mixed berry coconut oat balls
• Bircher muesli with fruit compote and kiwi fruit
• Banana bread with mascarpone and fruits (cold or hold options available)
• Cheese and chive crumpet with bacon, scrambled egg and beans
• Raspberry friand
• Mango and coconut sago pudding
• Frittata with crumbled feta, pumpkin and tomato relish
• Bacon, egg, sausage, tomato with Turkish bread

Lunch/Dinner menu items available on a rotating basis

• Loaded potato salad with bacon and chorizo
• Orzo and bean salad with yoghurt pesto with optional sliced chicken breast
• Chicken bulgogi with aged rice and broccoli
• Vegetable pasta with pesto with optional sliced chicken breast
• Creamy butter chicken with aged rice and naan bread
• Cheese tortellini with tomato pesto
• Beef chipotle quesadilla
• Chickpea and vegetable tagine with couscous with optional pulled beef
• Soy caramel karaage chicken with aged rice
• Pumpkin gnocchi with creamy pesto with optional chorizo
• Hummus with marinated artichoke with pitta
• Spinach and cheese pie with bean ragout
• Soba noodle salad with chicken and teriyaki dressing
• Cheese tortellini Caesar salad with optional prosciutto
• Sweet pork belly with aged rice and vegetables
• Leek and mushroom macaroni with vegetables and optional sliced chicken breast
• Chicken with grain mustard, potato and vegetables
• Creamy vegetable korma with rice and optional tandoori chicken
• Tomato and mozzarella salad

Dessert items available on a rotating basis

• Goat cheese with apricot and sumac amuse bouche
• Mango coconut cake
• White chocolate and macadamia cake